Magazine Analysis:
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| Empire - October 2012 |
This magazine is directed mainly towards movie fanatics - people
that are interested in the latest movies and who's playing who in movies that
are soon to be coming out. They may choose this magazine out of all the other
movie magazines they could buy like ‘Total Film’ as the selling line under the
masthead states that Empire is the world’s biggest movie magazine. Empire isn't really directed towards any gender in particular as men and
women alike are interested in movies, but it is intended for the target audience
of teens and up.
This issue in
particular is dedicated to 'Thor: The Dark World'. This would make this issue
of Empire appeal more to Marvel and Thor fanatics as well as people who like
Loki and/or Tom Hiddleston as he happens to be the main image. For this issue
of the Empire, two types where published both with different covers, one with
Loki, and the other with Thor; this was so people could pick between the two.
The main cover line for this magazine uses the phrases: ‘the
brother in arms issue’ and ‘on set for the biggest ever superhero sibling smackdown.’
This is to promote the movie ‘Thor: The Dark World’ and states that they’ve had
reporters on the Thor set. This would make the reader want to read on as it’s
obvious that the magazine is going to have details about the movie that the
reader may not know, as well as interviews with the main cast.
The masthead uses typical bold font which is still noticeable
so the target audience and anyone else can still see what the magazine is, but to
emphasise the main image it’s situated in front of the masthead therefore
drawing attention to the image as well as the masthead, this is so everyone can
see what is the main feature of this issue which is also shown in the main
cover line; not only does it do this, it also makes the magazine eye-catching,
therefore catching the target audiences eye. The main image also appears to be
looking directly at anyone who looks at it, therefore affecting the audience.
The extra information has been added: ‘Plus!’ Inside Marvel: Guardians Of the Galaxy and beyond.’ Which
has been put in a plug at the bottom of the magazine, highlighted by a yellow
strip which emphasises the black font, making the plug noticeable; ‘Plus’ has
been put in italics to also draw the readers eyes towards the plug and the
sentence that follows, which in its own would make the reader want to buy the
magazine as the plug is there to highlight any key aspects of the magazine, the
strap-line at the top of the magazine also does this, but instead of highlighting
the key aspects, it summaries the main articles, both of these elements give the reader an insight into what the inside of the
magazine consists of.
The magazine has used the bright colour of yellow to
highlight the most important aspects of the cover; the parts that may make the
reader want to buy the magazine so they can read on. For example, the cover
line which happens to on the right hand side of the magazine, instead of its
usual place on the left. This cover line is titled: ‘First look!’ which is
naturally going to perk the reader’s interest. ‘Icon’s reborn’ is also the
title for the cover lines on the left side of the page, stating that there are
going to be movies about old icons which could make the reader more curious to
read more about the movies, and maybe
even so they can keep an eye out for them.
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