Class Notes 2

• According to the periodical publishers association: 1.103 billion magazines were circulated in the UK in 2008.
•  There are 6 kinds of magazines:

1. Consumer - Sold in newsagents.
2. B2B - For people at work.
3. Customer Publishing - produced for organisations to give to their customers as a form of marketing.
4. Part Works - A set number of issues builds up to make an 'encyclopedia' on a certain topic. 
5. Newspaper Supplements - Come free as part of the daily or Sunday newspaper. 
6. Academic Journals - For university-level discussion of all sorts of topics.

• UK boasts 7945 magazines in total.
• The most popular magazine in the UK is 'TV Choice' with a circulation of 1,309,469.
• The UK's best selling Women's magazine is 'Glamour' with a circulation of 526,216.
• Research has found out that: 

1. 9/10 UK adults read consumer magazines.
2. Each consumer magazine is read, on average, for a total of 50 minutes.
3. The average UK adult buys about 22 magazines per year.
4. £1.6 billion is spent on advertising in consumer magazines each year.