Task 5: IPC Case Study

IPC Media 

IPC Media is the UK's leading consumer magazine and digital publisher, which have more then 60 iconic media brands; selling 350 million copies of their magazines each year. (formerly International Publishing Corporation).

IPC Media have an audience of around 26 million

UK adults.

 History: 

The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers: George Newnes, Odhams Press and Fleetway Publications. Together they formed the International Publishing Corporation (IPC). Then five years later the IPC Magazines was formed, in 1968.

 Some key aspects of IPC Media history:  

• 'The Field' newspaper was launched in 1593 and within a year became the largest newspaper in Europe.
•  'Country Life', 'Horse & Hound', 'Shooting Times', 'Yachting World', 'Amateur Gardening', 'Cycling Weekly' and 'Amateur Photographer' where also launched in the 1800s and are still thriving to this day.
•  The first of IPC's four traditional women's weeklies: 'Woman's weekly', was launched in November 1911.
•  'Homes & Gardens' became one of the first magazines to be published after the First World War.
•  The sudden interest in the music scene, brought the arrival of NME (National Music Express) in 1952
•  NME was the first major UK music title to get its own internet site: nme.com
•  In 2000, IPC Magazines was renamed IPC Media.
•  In January 2010, IPC Media restructured around three key audience groups: men, mass-market women and up-market women. 

 This publishing company groups it's magazine titles under three divisions, each focusing on a core audience;

Connect: 

Targeting the mass market of women 

• Teen Now        
• Woman's Weekly
• Chat Passion
• Women
• Pick Me Up
• NOW
• Woman's Own 
• Chat
• What's On TV?
• Good To Know Recipies 
• Chat - It's Fate
• Soap Life
• TV & Satellite  Week
• TV Easy 
• TV Times 

South Bank: 

Targeting up-market women 

• Marie Claire 
• Essentials 
• 25 Beautiful Homes
• In Style
• Ideal Home
• Look
• Homes & Gardens 
• Living etc 
• Feel Good Food
• Beautiful Kitchens 
• Feel Good Home
• Country Homes & Interiors
• Style At Home 

Inspire: 

Targeting the market of women

• Country Life
• International Boat Industry (IBI)
•  The Field 
• Practical Boat Owner 
• Shooting Times 
• Yachting Monthly 
• Shooting Gazette 
• Yachting World 
• Sporting Gun
• Super Yacht Buisness
• Horse & Hound 
• Motor Boat and Yachting 
• HORSE
• Motor Boat Monthly 
• Eventing 
• Rugby World 
• World Soccer
• Nuts
• Golf Monthly 
• NME
• Uncut 
• Cycling Weekly
• Cycling Active 
• Cycling Sport 
• Mountain Bike Rider 
• Decanter 
• Amateur Photographer 
• What Digital Camera 
• Amateur Gardening 
• Angel's Mail